Beth LarsenDirector, Personalisation at Pandora Jewellery

With more than 16 years of data driven CX experience Beth has been working with some of the global leading companies throughout her career, including Unilever, Ford and IKEA. With her extensive experience in developing dialogue concepts and CX solutions today Beth is spearheading personalisation at Pandora, world’s largest jewellery brand. Her focus lays in creating a strong connection between the CX experience, content, technical implementation, operating model, and commercial requirements.